This restaurant had been on my bucket list for so long. It’s a well-known one Michelin star Korean ramen place in New York. Probably the best one! And yes, I could say this was the best ramyun place in the western world.

It was so hard to get reservations. I had to look at Resy every day to check out the available slot. But, it was worth the effort!

Once I came in, the interior was very modern and lit. The place wasn’t that big, but they successfully merged modern western-style and Korean touches. …

I looove Thai food. And it’s not hard to find great Thai food in NYC. This week I’ve curated 2 of my favorite Thai places that specialized in street food.

Saranrom Thai

I just found out about this restaurant this summer. By far, this place is probably my second favorite Thai spot in NYC (yeah, after Ugly Baby in Brooklyn). It’s a bit far, in Elmhurst, Queens, but worth the travel.

They just opened last year. I think they really wanted to preserve the street food experience with the cozy vibe interior setups. …


Jazzy vibe Korean fusion.

A pretty cozy vibe restaurant in East Village. At first, I thought they were a florist since there were so many plants and flowers on the outside. But once I came inside, boom the space was incredible. It got the chill vibe from the jazzy music and the vintage-looking interior with the 30,000 vinyl records on the wall.

For the past 3 years, I’ve been exploring restaurants in New York. I’ve been to 392 restaurants to date and counting up.

My food journey in NYC
My food journey in NYC

I love NYC since this is the only city that I can find food from all around the world. To me, traveling has been a big part of my life. I love to learn about other cultures and how they shape the way people interact. And the food is one of the main keys to learning about other cultures.

Food doesn’t just bring joy, but it also brings people together. Seriously, who doesn’t like to eat?

I gave myself 3 hours to learn and mastered it in no time.

A Jukebox music player prototype made with Wondershare Mockitt
A Jukebox music player prototype made with Wondershare Mockitt

Prototyping tools are like my best friends at work. I need to know which one is right for me, depending on the team and project I’m currently working on. I don’t have only one go-to tool since I work with different teams, and I need to adjust to their cultures. I use Sketch, Figma, Adobe XD, and Principle daily — it depends on what tool my collaborators are using.

Each tool has its own benefits and downsides. But, I think it’s part of a designer's job to keep updated with the trends and be fluid using different design tools. We…

A couple of weeks ago, we launched a new Volkswagen website for the US market. Designing the digital storefront for a global brand has come with its own set of challenges.

A Volkswagen home page interface.
A Volkswagen home page interface.

As a leading auto company that operates in more than 150 countries, a strong customer experience design is vital and will undoubtedly provide a strong foundation as the brand continues to grow. Given the global operation of the brand with many stakeholders across the world, there will undoubtedly be constraints. One of the most difficult, yet crucial, challenges throughout this customer experience redesign was to ensure we aligned with the global brand while focusing on the US incremental market growth.

Knowing the nature of the project scale, there are some lessons that I learned through the whole development experience. …

So, now you’re a designer working for big clients. Ok, cool. And you’re the only designer on the team. Uhm, ok.

Picture of a person parachuting.
Picture of a person parachuting.

It was summer last year when I first joined my team. I got hired by a New York-based digital agency, a subsidiary of the considered world's largest advertising company, as of 2019. Considering its name, the company has numerous huge clients under the hood. The directors who interviewed me said I would work specifically for a global leading automaker company. Yep, exciting.

When my team told me I would lead the UX design for the US market of the automaker company, it was like throwing a sequoia tree on my shoulder. I supposed everyone was an expert in their fields…

George Floyd protest on 5th Av Brooklyn in June 2020.
George Floyd protest on 5th Av Brooklyn in June 2020.

What’s going on with 2020? I have enough of 2020, can we skip to 2021?

As days pass by, sometimes it’s hard to see the light at the end of the tunnel. Starting with the pandemic earlier this year, lockdown, economic crisis, and now protests against racial injustice. No matter how optimistic I can be, it’s pretty hard to stand tall if the thunders are coming one after another. But, I don’t want to be in grief; I want to leave cloudy memories behind.

Everyone sure has different approaches to cope with specific situations. For me, as a designer, I’m…

Life in lockdown sucks. But, it leads me to be a better me.

I’m not a writer, blogger, or influencer, if I even count as one. I’m just a 26 years old recent graduate who happens to be stuck in New York during the pandemic. First of all, I’m writing this just so I can tell my future self “Hey, you’ve been through this. You know, you’ve lived in history.” Yeah, that will make me feel good.

I can’t tell how people are experiencing the pandemic. But, I’m grateful that I’m still here, enjoying the best I can experience.


I recently learned that designing things is really hard. Like, seriously hard. From the perspective of a Product Designer, designing things is harder than actually making them. That is because designers tend to identify specific problems and create design solutions for certain users. We try to put so much empathy to understand our users and sometimes it’s very exhausting. By the end of the day, we just want to get things done when we’re too tired to think of it. And that, what I personally think, is a pitfall why we’re often stuck when we design things.

As a Product…

Vidia Anindhita

Product Designer who likes to travel and eat eat eat.

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